Thursday 16 May 2024

MEDICAL TOURISM DOS AND DON'TS...

The Importance of Post-Procedure Care and Choosing the Right Clinic

In recent years, the concept of medical tourism has gained significant traction, especially within cosmetic surgery. Globally, people are increasingly traveling abroad to undergo procedures such as breast augmentation, rhinoplasty, or liposuction in countries like Turkey or Belgium, for example, enticed by lower costs and the promise of quality treatment. However, as professionals in the field, we understand that choosing the right clinic and prioritizing post-procedure care are crucial elements often overlooked by patients in pursuit of a bargain.


Temptation


Undoubtedly, the allure of affordable cosmetic surgery abroad can be tempting. Countries offering competitive prices have become popular destinations compared to some, more expensive Western countries. While cost is undoubtedly a factor, it should absolutely not be the sole determinant in the decision-making process. As a professional clinic, we emphasize the importance of quality over cost, and here's why.


Reputation


First and foremost, the expertise and reputation of the surgeon and clinic are paramount. Patients must thoroughly research the credentials, experience, and track record of the medical professionals they entrust with their care. Opting for cheaper alternatives without considering the qualifications of the surgeon or the standards of the facility can lead to subpar results and, in some cases, serious complications.


Recuperation


Moreover, post-procedure downtime and follow-up appointments are critical aspects of the recovery process that cannot be overlooked. Cosmetic surgery, like any other surgical procedure, requires adequate time for healing and recuperation. Traveling immediately after surgery, especially long distances, can jeopardize the outcome and increase the risk of complications. It's essential for patients to prioritize their recovery and adhere to the recommended post-operative care regimen, which often includes rest, restricted activity, and regular follow-up visits with the same doctor or clinic.


Avoid Complication


Choosing a reputable clinic that provides comprehensive post-operative care and support is crucial for ensuring a successful outcome. From monitoring healing progress to addressing any concerns or complications that may arise, a trustworthy clinic will prioritize the well-being of their patients throughout the entire recovery process. Cutting corners by opting for cheaper options may result in inadequate post-operative support, leaving patients vulnerable and potentially compromising their results.


To illustrate the significance of post-procedure care and choosing the right clinic, let's consider a hypothetical scenario. Imagine a patient who decides to undergo breast augmentation surgery in Turkey due to the lower costs offered by a particular clinic. However, upon returning home, she experiences complications such as infection or implant displacement. Unfortunately, the clinic in question offers limited post-operative support, leaving the patient with few options for addressing her concerns. In contrast, had she opted for a reputable clinic that prioritizes post-procedure care and offers comprehensive follow-up appointments, she would have had access to timely medical attention and guidance, potentially avoiding or mitigating the complications altogether.


Conclusion


In conclusion, while the allure of medical tourism for cosmetic surgery may be appealing, it's essential for patients to prioritize quality over cost and to consider the importance of post-procedure care and follow-up appointments. As professionals in the field, we advocate for informed decision-making and emphasize the significance of choosing a reputable clinic that prioritizes patient safety and well-being above all else. By doing so, patients can ensure a positive surgical experience and achieve the desired results without compromising on their health or safety.


Consultation


To organise a consultation with our extensive team of highly-skilled surgeons and qualified practitioners please contact Ocean Clinic, Marbella to discuss your personalised treatment plan. 

BODY CONTOURING USING HYALURONIC FILLERS





Non-Surgical Body Contouring 

Sculpting Your Ideal Silhouette with Hyaluronic Acid Body Fillers

Advancements within cosmetic procedures welcome aesthetic body contouring solutions, offering alternatives that were once only achievable through surgery. Among such breakthroughs, hyaluronic acid (HA) body fillers have emerged as a highly effective non-surgical method for sculpting and enhancing various body features. From correcting imperfections to augmenting volume, injectable fillers provide a safe, efficient, and minimally invasive alternative to traditional surgical interventions.


Understanding Injectable Hyaluronic Acid

Hyaluronic acid is a naturally occurring substance in the body, responsible for maintaining hydration and volume in the skin, connective tissues, and eyes. However, as we age, the body's natural production of HA decreases, leading to a loss of moisture and volume, resulting in sagging skin and diminished contours. Injectable hyaluronic acid, derived from non-animal sources, replenishes lost volume, restoring youthful fullness and vitality to the skin.

The procedure involves strategically injecting HA fillers by needle or cannula depending on the individual case) into targeted areas of the body, where volume enhancement or contour refinement is desired. The results are immediate, with minimal discomfort and downtime. Whether it's enhancing the buttocks, toning the calves, or smoothing out cellulite, HA body fillers offer versatile solutions tailored to individual needs.

At Ocean Clinic we use a range of brands and types of HA fillers depending on the individual and the case in question as to which is applied:use only absorbable and biocompatible products due to the high rate of possible complications of all other non-absorbable and less biocompatible types of fillers

Dermal Fillers Brands used at Ocean Clinic, Marbella:

Merz Aesthetics

FILLMED

Allergan 

Teoxane


Benefits of Hyaluronic Acid Body Fillers

The popularity of HA body fillers stems from their numerous advantages over traditional surgical methods:


Non-invasive: Unlike surgery, which requires incisions and anesthesia, HA body fillers are administered through injections, minimizing trauma to the body and reducing downtime.

  

Quick and Convenient: Treatment sessions typically last no longer than 90 minutes, allowing patients to resume their daily activities immediately afterward (depending on the area treated).

  

Natural-Looking Results: HA fillers blend seamlessly with the body's tissues, providing subtle, natural-looking enhancements that complement existing features.

  

Reversible: In the event of dissatisfaction or complications, HA fillers can be easily dissolved using a specific enzyme, offering reassurance and flexibility to patients.

  

Long-Lasting: While not permanent, HA body fillers can provide results lasting up to 24 months, depending on the type of filler used and individual metabolism.


The Role of Hyaluronic Acid Body Fillers


Among the various options available, HA body fillers stand out for their exceptional quality and efficacy. With their high-purity hyaluronic acid formulation, fillers deliver immediate results, sculpting and reshaping the body with precision. Additionally, HA fillers stimulate collagen and elastin production, promoting long-term skin health and vitality.


Unlocking Your Perfect Contours

Within aesthetic enhancement, hyaluronic acid body fillers represent a transformative solution for those seeking to sculpt and refine their physique without surgery. With their natural composition, versatility, and long-lasting results, injectable fillers offer a safe and effective way to unlock your perfect contours, restoring confidence and beauty from within. Whether it's achieving fuller buttocks, toned calves, or smoother skin, the power of HA body fillers lies in their ability to sculpt your ideal silhouette with precision and grace.


Furthermore, body fillers have gained significant popularity among individuals seeking non-invasive or minimally invasive cosmetic procedures to attain their desired body shape. These fillers can address laxity and skin depressions on various body parts, including knees, elbows, arms, thighs, and even enhance calves or buttocks. Utilizing resorbable hyaluronic acid gel for minimally invasive volume enhancement, injectable body contouring procedures offer predictable and long-lasting outcomes, providing patients with the opportunity to achieve their aesthetic goals without scarring or prolonged recovery periods.

Monday 6 May 2024

Aritficial Intelligence and Aesthetic Medicine

Impact of AI on Aesthetic Medicine

Studies show that overall health and wellbeing can be significantly impacted by our facial appearance. Cosmetic rejuvenation is often sought to restore wellness by improving both mental health and self confidence. Whereas most fields of medicine rely heavily on scientific evaluation measurements, with clinicians reaching for a vast range of digital tools with which to achieve accuracy, aesthetic medicine remains largely subjective (and subject to bias) with only a very small number of digital dermatological tools available. Until now.


A new application using artificial intelligence (AI) has been developed to standardize facial landmarks and characteristics for more consistent, unbiased assessment in aesthetic medicine. A detailed analysis of large data sets across gender, age, and ethnicity groups validated by digital images and live assessments contributed to the development of the Facial Aesthetic Index (FAI) and Facial Youthfulness Index (FYI). Using AI-based algorithms these can identify and personalise treatment recommendations whilst providing users with a visible history of treatments and results. 


The FAI and FYI aid in diagnosis as well as assisting in consultation by combining a holistic impression of what makes a face attractive alongside mathematical and scientific predictions. This will raise the bar to provide a new standard of care within aesthetic rejuvenation. 


The demand for more objective measurements in aesthetic medicine stems from the need to better understand and improve overall health and well-being. As per the World Health Organization, health encompasses physical, mental, and social well-being, and appearance plays a significant role in how we perceive ourselves and are perceived by others.


In today's society, where social media and video conferencing put a spotlight on facial appearance, there's a growing desire for both surgical and non-surgical facial procedures. However, the tools to assess dermatological conditions objectively are still lacking. Optimal patient care requires an objective understanding of aesthetics, yet in aesthetic medicine, there's a challenge: a lack of standardized, impartial evaluation methods.


Unlike many medical fields that rely on clear diagnostic criteria and measurable outcomes, aesthetic medicine struggles with subjective assessment. While some scales exist to evaluate specific facial features, they still depend on subjective grading. Moreover, there's no universal definition of beauty, making it challenging to set precise treatment goals.


Clinicians' biases, shaped by culture, environment, and personal experiences, further complicate matters. These biases affect how providers perceive beauty and set treatment priorities, leading to diverse aesthetic ideals and outcomes.


Without objective metrics, facial rejuvenation relies on clinicians' subjective assessments and anatomical knowledge. This lack of standardized measurements and clear definitions of beauty hinder progress in meeting patients' expectations and improving satisfaction.


In essence, the need for more objective measurements in aesthetic medicine arises from the desire to enhance overall well-being by better understanding and addressing aesthetic concerns in a standardized and evidence-based manner.



In other areas of medicine, doctors are increasingly using digital tools to help diagnose and manage patients. These tools bring new ways of handling health issues and offer hope for better overall health. The use of health-related mobile apps has become common, with over 350,000 available in 2021. While mental health, diabetes, and heart disease apps are prevalent, there are fewer specific apps for dermatology. However, with the rise of teledermatology, this is likely to change soon, leading to more patient-focused technology and the use of artificial intelligence (AI) to assist in care.


AI is a type of technology that mimics human thinking processes. In healthcare, AI is most commonly used in a field called machine learning. This involves computer algorithms learning from past data to gain knowledge and make sense of new information. Deep learning, a subset of machine learning, is especially useful for analyzing complex data like images. In dermatology and dermatologic surgery, where visual analysis is crucial, AI shows promise in improving patient care. It can help detect skin conditions like melanoma, psoriasis, and acne, and has been successfully used in procedures like biopsies and laser treatments. One interesting use of AI is its ability to accurately estimate a person's age before and after plastic surgery, which could be valuable in facial rejuvenation procedures.





Digital Health Tool for Objective Facial Analysis


A newly developed digital health tool, the Facial Aesthetic Index (FAI), aims to objectively evaluate facial parameters while minimizing subjective bias in aesthetic assessments. Developed using artificial intelligence, the FAI analyzes over 200 facial variables across 15 facial regions to identify common clinical facial features. By comparing a patient's unique characteristics with large datasets across gender, age, and ethnicity groups, the FAI generates a 7-point rating score indicating overall attractiveness. Additionally, it produces a Facial Youthfulness Index (FYI), quantifying apparent youthfulness. These algorithms forecast which facial features can be improved and prioritize treatment options for maximum benefit. Visual and mathematical tracking of facial improvements over time encourages patient compliance and provides practitioners with comprehensive documentation for quality assurance. Furthermore, this technology enhances patient-physician trust through education and communication.




FAI's Assessment Process and Outcome


The FAI assesses individual facial characteristics, assigning an attractiveness rating on a scale of 1 to 7 and generating the FYI. These algorithms forecast potential improvements in facial features and track treatment outcomes throughout the patient's aesthetic journey. Visual and mathematical tracking provides confirmation of treatment effectiveness, motivating patients to adhere to treatment recommendations. Additionally, it ensures complete documentation for practitioners, improving quality assurance. The FAI also serves as a powerful educational and communication tool, strengthening trust between patients and physicians.


The conclusions from the study on the impact of AI on objectivity in Aesthetic Medicine are as follows:


  • The integration of AI-based tools, such as the Facial Aesthetic Index (FAI), presents a promising avenue for achieving more objective evaluations in aesthetic medicine.
  • These digital health tools enable a comprehensive analysis of facial parameters, reducing the risk of subjective bias in assessments.
  • By leveraging AI algorithms to analyze facial characteristics, such as skin texture, symmetry, and volume, the FAI provides standardized assessments across diverse patient demographics.
  • The FAI not only offers a 7-point rating score for overall attractiveness but also generates a Facial Youthfulness Index (FYI), enhancing the assessment of apparent youthfulness.
  • Moreover, these algorithms can forecast potential improvements in facial features and track treatment outcomes over time, thereby facilitating better-informed treatment decisions and enhancing patient satisfaction.
  • Visual and mathematical tracking of facial improvements serve as a valuable tool for both patients and practitioners, promoting compliance with treatment recommendations and ensuring comprehensive documentation for quality assurance.
  • Ultimately, the integration of AI in aesthetic medicine not only enhances objectivity but also strengthens patient-physician communication and trust, contributing to improved patient outcomes and satisfaction.

Sonja Sattler, Konstantin Frank MD, Martina Kerscher, Sebastian Cotofana,Tatjana Pavicic, Berthold Rzany, Peter Peng, Rainer Pooth.